Mission Statement: Dub Force
Our main objective is through ten days of intense cultural exchange, raise awareness through the Dub Force 2025 Jamaican Tour about the global impact Jamaica’s roots reggae has had on people, culture, and musical genres, influencing creativity, raising consciousness through Rastafari, and sharing historical knowledge, roots and culture.
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The Dub Force 2025 Jamaica Tour will bring dub music events to various locations in Jamaica between January 24th and February 2nd.
Dub Force will be joined by Panamanian musical artists who represent the Rastafari movement in Latin America, expressing interpretations of their historical roots through music and drumming.
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The Dub Force 2025 Tour will include the making of a documentary that focuses on the history of Roots Reggae stemming from Marcus Garvey and how the music spread to achieve a global impact and the significance of Pan-Africanism when studying the trajectory, influence and impact of Jamaican roots music.
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The documentary will also record the day-to-day experiences of the Dub artists discovering their common roots as they cross the island and come into contact with the different aspects of Jamaican culture.
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Finding a further connection through love of soccer, two friendly matches will be held during the the tour with Dub Force and local artists and community members, including a “Skill Cole Unity Cup” to be held in Kingston and a more informal “kick about” on Jackson’s Field in Orange Hill, Westmoreland.
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During the tour, connections will also be established/strengthened between UK and Jamaican associations for the blind and visually impaired, which will be incorporated into the musical and sports (soccer) activities.
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The intended outcome of the Dub Force 2025 Tour is to lay the groundwork for an annual Dub – Roots Reggae festival that will expand and deepen cultural ties between artists, continue celebrating the annual “Skill Cole Unity Cup”, encourage patronage and investment in local community youth organizations in Jamaica, and, over all, continue to celebrate the Pan-African connection that most notably through Reggae music and the Rastafari culture has created rich historical and cultural ties between peoples on both sides of the Atlantic.